03 / 04Independent study2025

Spylt

An Awwwards-style website study exploring how an energetic beverage brand can become a bold digital experience.

Independent design study. Not commissioned by or affiliated with SPYLT.

For
Awwwards-style CPG concept
Role
Independent concept, website design and creative development
Desktop view of the Spylt website

The situation

The self-initiated brief was to carry a loud product personality into a scroll-led website without letting spectacle bury the product itself.

What changed

The structure did the heavy lifting.

  1. 01

    Used oversized type and packaging as the main visual language rather than decorating a conventional product grid.

  2. 02

    Designed motion as a sequence of reveals so each interaction advances the product story.

  3. 03

    Balanced dense brand energy with direct product information and clear visual anchors.

The result

The study became a high-energy concept system where brand expression, product information and interaction share the same hierarchy.

Full desktop composition for Spylt
Desktop direction
Art direction detail from the Spylt study
Interaction canvas

Contribution

Independent concept, website design and creative development

Self-initiated concept study

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Lucas Danielsson↗